Rolex Datejust – The Ultimate Watch or Your Dad’s Timepiece

What is it that makes a watch an iconic timepiece? For me it is all about timeless lines and great balance.  In my mind, I have a vision of what that watch is, and for me it is the Rolex Datejust.  As long as I can remember this was the style that just stuck out in my mind.  It is a popular style that seems to be transcending generations as seen by all of the imitators.  Almost every brand is offering a current model that bears more than a striking resemblance to this Rolex icon.  So it is clear that the style resonates with people, but why?

Iconic Style and Excellent Craftsmanship

1960’s version of a Rolex Datejust,

Rolex broke the mold with the Datejust.  It holds the distinction of being the first water resistant watch that offered a chronometer movement and date.  All of this while being water resistant.  Now I know it sounds like no big deal, but in its time, it was like being able to go to the moon.  Up until that time, these features simply weren’t offered on any watch.  Along comes Rolex with a solution that changes the way the world will look at the wrist watch.  We take for grated this little invention, but trust me it changed things.  Think about how many times you look at a watch per day and check the date!  For a frame of reference, this was back in the 50’s.

When Rolex started making this watch, they used the famous Oyster Case to house the automatic chronometer movement.  So what exactly does that mean?  It just means that the watch is water resistant and the watch movement is guaranteed to be keeping accurate time within a few seconds per day. It’s like having a hot rod on your wrist!

So that’s all we’ll and good, but what makes this watch an icon?  That’s simple, it’s style.  Rolex hasn’t changed the style of the watch much since it’s inception.  Meaning that when I buy a Rolex in 1963, it will more or less look the same as a one purchased in 2008.  Some people don’t like this, but for me it is the real selling point.

Think about it this way.  If you are buying a car this year, will it still be a current style 10 years down the road? Most likely no. Car manufacturers do this for various reasons we won’t go into here, but that is not the case with Rolex.  It is very reassuring that when you are spending thousands on a watch, it won’t be out of style in 5 years. Now I am not saying that there aren’t any changes, but they are generally not that a noticeable for the average buyer.  The major evolutions of the watch generally were more technical in nature and not stylistic.

An early 2000’s version of a Rolex Datejust

But My Dad Wears One, How Cool Is That?

Yup, and your parents probably bought a house and a mutual fund too.  So we can assume they are fairly smart people.  While I am not suggesting that you should start wearing shorts with black dress socks and sandals. But give it a second look.

First thing that you should start to see is that the styling hasn’t changed much over the years.  There is very little difference between a model from the 60’s and a model from the 2000’s.  Therefore, we can see why I am so excited about the lasting power of the brand.

Now bare with me for a minute.  I realize that we all don’t want the same thing, and Rolex understand this.  And this is what is keeping Rolex at the forefront of cool in my opinion.  The Date is is available in many different configurations.  This helps the younger buyer express their individuality without sacrificing quality.  My personal favorite examples of this is the Turn-O-Graph or the Datejust II.

Both of these watches take styling cues from the past but are adding a newer flair to them to keep up with the times.  The Datejust II is a little larger in overall diameter and a new style band.  The Turn-O-Graph has a unique bezel that is available for turning.  This is just scratching the surface of what’s available in the Rolex arena.  I personally add different straps and dials to my Datejust to give it a fresh look.  Now adding that with the fact that the watch is essentially bullet proof, there really isn’t a reason to not buy one.

2014 Rolex Datejust II – 42mm White Gold Bezel

Still Don’t Believe Us!

The biggest strength of the Rolex Datejust is its versatility.  That is why I believe that it should be in every watch collection if not the main watch worn.  The Rolex Datejust maintains it’s true timeless claim because of this simple but undeniable fact.  Right now I am wearing a mid 90’s model daily on an Oyster band with a white gold bezel.  This easily suits my basic needs for a watch and it never lets me down.

Furthermore, it is not ostentatious.  You can wear it into a job interview without worrying about offending a potential boss.  On the other hand, it is looks just as impressive when I pair it with my tux for the ballet.  This is why it is a must have.  It simply has few equals in this arena.  I personally have a problem trying to think of a brand that can be this well rounded.

The Final Word

In my opinion and most importantly, the real straight is the valuation.  Rolex watches tend to have the greatest resale value for the same reasons that have been stated above.  The versatility, the quality, and the stability creates a continued desire for the watch.  When buying a used  Rolex Datejust from Heritage Jewelry and Loan you be receiving a 1 year warranty. Furthermore, if you ever are interested in trading your watch back in, you will be receiving a full purchase price credit towards your new used watch.

1970’s Gold Rolex Datejust

Owning a used Rolex Datejust is a great idea for anyone who enjoys watches.  These fantastic watches are perfect for any occasion and are great when it comes to holding their value.  The versatility is what keeps the watch fresh and new.

Borrowing money is also very easy with used Rolex watches. If you ever find yourself in a position where you are needing some extra cash, we can be that helping hand.  We are lending top dollar for Rolex watches all the time.

Lastly, if you are considering selling your watch, please start by calling us.  We are always looking for used Rolex watches for our store stock.  We will take the time needed to ensure that you have a complete understanding of the value of your watch.  This will allow you to make the most informed decision possible.

Disclaimer

Heritage Jewelry and Loan is a store that sells used Rolex watches.  We are in no way affiliated or endorsed by Rolex.